Keep Obesity Out of Childhood

The prevalence of obesity in U.S. children and teens is approximately 19.3%. That’s 14.4 million people under the age of 18.

So how can we frame healthy lifestyles in terms that capture the innocence, hope and magic of childhood? Through classic and well loved fairytales. Because stories are an essential part of childhood, but obesity is not.

Awards and Mentions: Silver - 2021 SF Addy Awards, Finalist - 2021 Golden Award of Montreax, Feature - AdsoftheWorld, Feature - Adsofbrands, Feature - Adruby, Feature - Helloyoucreatives

Credits:

Art Director: Aarti Thamma