Sour Patch Kith
Boo! To celebrate the most mischievous season of the year, Sour Patch Kids teamed up with KITH Treats to create a limited edition capsule collection and Halloween-inspired menu of ice cream specials featuring Sour Patch Kids’ most iconic sour-then-sweet flavors.
To announce the partnership, we worked with MAKE Studio to create a batty video full of playful tricks and treats. The launch video became the most-viewed video in Kith Treats’ Instagram history, amassing over 1 million impressions through a dedicated digital campaign on @kithtreats and Founder Ronnie Fieg’s personal accounts.
Credits:
CCO: Edgard Gianesi
Creative Director: Joana Plautz
Art Director: Desireé Starling
Capsule Collection & 2 Pound Box
To celebrate the lovable mischief of Sour Patch Kids, Kith Treats created a co-branded capsule collection featuring an assortment of Kith’s signature heavyweights, classic tees and headwear. Following the launch, over 50% of the collection sold out within minutes online.
The collab’s centerpiece was a limited edition, co-branded two-pound box containing a deliciously spooky Halloween blend of Grape and Orange-flavored Sour Patch Kids, which quickly became a collector’s item.
Limited Time Menu
The Kith Treats Dumbo and Miami Design District locations hosted exclusive takeovers featuring four limited-time Sour Patch Kids specials. Each sour-then-sweet item was amplified by an infusion of Kith Treats’ signature ice cream, and available across Kith Treats’ signature formats: The Ice Cream Swirl, The Chiller and The Creamsicle.
The Spook (Orange)
Orange Sour Patch Kids, Orange Creamsicle Mix, Frozen Pineapples, Sour Black Sugar, Vanilla Ice Cream
The Goblin (Grape)
Grape Sour Patch Kids, Grape Jam, Frozen Blackberries, Sour Black Sugar, Vanilla Ice Cream
The Spell (Redberry)
Redberry Sour Patch Kids, Raspberry Jam, Frozen Cherries, Sour Red Sugar, Vanilla Ice Cream
The Ghoul (Blue Raspberry)
Blue Raspberry Sour Patch Kids, Blue Raspberry Lemonade, Frozen Blueberries, Sour Blue Sugar, Vanilla Ice Cream
Store Takeover
Finally, the Kith Treats Dumbo and Miami Design District locations were transformed into Sour Patch Kith takeover experiences through Halloween 2024.
