Walk of Flame
Casual and serial daters know there’s nothing worse than waking up after a romantic rendezvous with nothing to wear except the clothes from the night before. So how can Tinder help daters go from night to day, while avoiding the embarrassment associated with the dreaded “walk of shame”?
We turn your shame into a Walk of Flame with a fully reversible, unisex streetwear collection.
Awards and Mentions: Merit, Fashion Design - 2021 Young Ones ADC
Credits:
Art Director: Juliana Rocha
Fashion Design: Jerchovia Moxey
Social First Invitation:
What better day to launch our collection than February 15th, aka “Singles Awareness Day”?
We’ll announce our initiative on Tinder’s social pages, including Instagram, TikTok, Twitter, and Facebook.
On February 15th, users must make a new Superlike match to unlock the collection, hosted exclusively on Tinder.
UX/UI:
Continuing in the spirit of Tinder, users will swipe right and left to shop items.
Social:
A risqué collection calls for an equally risqué spokesperson.
From his quick witted Tweets to his eye-catching music videos, Lil Nas X embodies our ethos of turning shame to flame in every aspect of his persona.
To get the collection trending online, we’ll have Twitter’s CEO, Jim Lanzone, create a Tweet which Lil Nas X will boost through interaction.
To build hype, the first twenty people to make Superlike matches and purchase an item from the collection will be invited, along with their match, to model the collection in an exclusive fashion show, which will be streamed live on Tinder’s social pages.
As an added twist, the couples will meet for the first time at the end of the runway, making the experience a first date to remember.